The task given to the team was to create a campaign that could go viral in the local Pakistani audience for the news of Daily Deli's new branch opening in Islamabad for the first time. A launch so big, our team at DAP came up with a marketing gimmick to work with the advertisements of what was already viral in the selective audience. And that was the latest movie that was coming in theatres and was promoting actively. We decided to take on the risk and make a visual similar to the movie poster and title it with "Islamabad nahi jaunga" and just cut out the 'nahi' part, just like in the movie poster. 

Edit process of "Islamabad nahi jaunga" poster.

Some additional ads we made for the campaign.

Using photo manipulation and animation.